Background
This was the second project undertaken for Randy Charach, following the initial SEO work on RandyCharach.com. With the SEO foundation already delivering strong organic growth, the next step was to rebuild the site itself: a complete redesign and redevelopment aimed at improving both user experience and conversions.
Where the first project focused on getting the right visitors to the site, this project focused on what happened once they arrived: a clean, well-structured, conversion-focused experience built to turn visits into actual show bookings.
The Approach
The entire design was built around Randy’s Ideal Customer Profile (ICP), rather than a generic template or a “best guess” layout. Every structural and design decision was made with one goal in mind: guiding potential clients toward booking a show.
The client finalized the visual design, and as a GeneratePress developer, I then built the site using only GeneratePress and GenerateBlocks, with custom code added where needed to bring specific design and functionality requirements to life without relying on extra plugins or a page builder.
What Was Built
- Premium color palette, giving the site a more polished, professional feel in line with Randy’s positioning as a high-end live entertainment act
- Redesigned location page templates, rebuilding the structure of the location pages that had been driving strong SEO performance, so they now matched the new design standard without losing what was already working for search
- Clean typography, improving readability and giving the overall site a more considered, premium look
- A horizontal mobile CTA bar, a persistent bar on mobile devices with direct call and text CTAs, making it easy for visitors browsing on their phones to reach out immediately
- Hosting migration to Cloudways, moving the site off its previous hosting setup
- Cloudflare Enterprise added, layered on top of the new hosting specifically for better speed and performance
Result
The result was a website that matched the strength of the SEO work already in place: a fast, premium-feeling site, redesigned around how Randy’s actual customers think and browse, with a clear, persistent path to booking built into both desktop and mobile experiences.